An agency is an intermediary between a potential client and yourself, relying mainly on their agents, and generally taking a commission of 15-25% when a gig is confirmed instead of 8% + VAT with us. Acted is a marketplace, relying on a powerful webapp that automates all the tasks of an agency. You are dealing with potential clients directly, which makes the enquiry/booking process much more efficient and less time consuming. More importantly, our platform is unbiased. Visitors will always find artists fitting their search criteria, and not only the ones an agency is keen to show.